Phone Call Tracking
Using phone call tracking for Pay Per Click advertising campaigns means you can have an inexpensive, unique phone number for each keyword, ad group, campaign, or account to measure the results at whatever level you feel is necessary. If you use a static number that is hard coded into each page you will want to make sure that there are not additional ways of navigating to that landing page. If someone can enter your site from the main page and navigate to the landing page, then you will not have accurate information about which traffic source led to the phone call. By using dynamic number replacement you display the number for the specific account, campaign, ad group or keyword that initiated the traffic.
Pay per click advertising is one of the best ways to promote your business on the internet. Especially if you are just starting your business. Search Engine Optimization is a long term strategy that takes many months to get traction and produce results. Pay per click advertising can work right out of the shoot if done right. However, if you don’t use phone call tracking to know which of your pay per click ads are working the best you will not get the best results.
That is why professionals love to use phone call tracking with their Pay Per Click advertising campaigns. It enables them to track specific calls from each keyword that is used or each ad group. The best way to get the most out of phone call tracking numbers is to use a feature called dynamic number replacement. It automatically replaces the phone number on your website when traffic arrives via your PPC ad versus the phone number people use when they find your website through organic search. This allows you to get accurate information on the true value of your pay per click advertising campaigns and measure which ads and keywords are not bringing in the most new business.
Phone call tracking can also help you improve results by providing local numbers that are unique to specific areas that you are targeting so that people from each city will feel that they are calling a locally based business. Each call is then forwarded to one of your main phone lines where you can handle the call. Make sure your tracking number comes with multiple call paths so when your potential clients call the number they found on your ad at the same time, they will get right through with no busy signal. If you have to buy extra call paths that will be double or triple your cost.
Phone call tracking is safe, simple and inexpensive to use. You can budget your costs easier by using a flat rate rather than a usage based rate service. You can analyze your advertising accounts and see which ones are generating leads and which ones are not. This allows you to either drop the unnecessary ads or invest more in the ones that are proving to be winners. The amount of money you can save on your advertising alone, makes call tracking a necessity for your business.
Internet Marketing companies are using phone call tracking to show their clients just how effective their pay per click marketing is. They can help their clients to generate more revenue easily as they can pin point exactly which keywords and ads are working and which ones are not. This helps them to utilize the specific keyword phrases that draw in more clients. Every business owner wants their business to be successful but it generally takes time for advertising to help them get there. Phone call tracking is a way to help businesses become successful much faster and for much less.
