Control Your Cost of Advertising

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	You Know that... Half of your Advertising works

	Now you can know... Which Half !

Control Your Cost of Advertising

Is all your advertising profitable?

Advertise with confidence ... with AdNumbers®.
Imagine that you place three ads of roughly the same cost. You see an increase in caller volume, and so you renew the three ads. Good decision, right? Not necessarily. With your reliable AdNumbers Call Tracking report, you would have known that:
#1 – Internet Ad generated 80 calls,
#2 – Yellow Pages Ad generated 60 calls, and
#3 - Yellow Pages Ad generated only 11 calls.

Armed with that ad tracking information, you could either reduce your advertising budget, or shift your dollars from Ad #3 to the ads that you know are paying off.

Do you know what each of your advertising programs is profitable for you?
How would this cost per call information help you manage of your advertising:

	Monthly ad cost	Calls for the month	Cost per call
#1 - Internet Ad	$640	80	$8
#2 - Yellow Pages Ad	$600	60	$10
#3 - Yellow Pages Ad	$550	11	$50
#4 - Newspaper Ad	$1,920	80	$24
#5 - Direct Mail Campaign	$2,200	40	$55

With this call tracking information our customers control their cost of advertising by knowing which of their advertising programs to renew, expand or eliminate?